Coverage:
Al-Gharasi International Trading company distribution channel covers
the country of Yemen via its main branches in the five major cities of
Sana'a, Taiz, Hodeidah, and Mukalla. The distribution network extends to
main agents in the remaining large cities and governorates all over
Yemen. The network reaches major wholesalers in small and medium cities
in the country. Direct distribution covers major cities and main roads
in Yemen.
Infrastructure:
Al-Gharasi International Trading company leverages its distribution
channels via its warehouses in its branches, storage locations in
branches and selected locations cross the country. The Cold Storage
locations allows the effective distribution of frozen and fast moving
consumer products in order to assure consumer expectations and product
requirements while in transit. The network includes over 250 vans and
trucks that
facilitate the distribution of products.
Cold Storage:
The cold store in Hodeida has over 6,000 m/tons capacity, over 2,000
m/tons capacity in Aden, over 3,000 m/tons capacity in Taiz, over 10,000
in Sana’a, and over 1,500 m/tons capacity in Mukalla. Mainly for frozen
chicken and other fast moving consumer products that require such cold
storage. Resources:
There are over 600 trained employees who operate in different shifts
to assure effective sales functions, efficient delivery of products,
target achievement, and dedicated distribution services. Our workforce
have been able to build the required relationships in the fast moving
products and other mix of products with the different market players to
assure long lasting business relationships that can enable smooth
communication, reasonable expectations, and public relations. The
organization has been able to provide via its workforce high standards
of business, high quality services, and excellent distribution process
in a socially responsible manner.
Credit Sales:
Al-Gharasi International Trading company via its wide distribution
channels, mix of products in a fast moving consumer products and over
forty years of business have been able to establish credit lines with
major wholesales, agents, and outlets. Such financial leverage have
enables the distribution channel to capitalize on the financial
stability, and an established risk mitigation strategies that maximized
the entire channel. |
